Press

Assets

Cleared for editorial use. Do not recolour, redraw or set the phrase in a typeface and use it as the mark.

Logo

The mark

Clear space, minimum size and incorrect usage are documented on INNTW Lockup.

Imagery

Product and campaign

High-resolution, unretouched, credit required where a photographer is named in the filename.

Need something that is not here? Ask — turnaround is same day.

Colour

Values

Select any value to copy it.

  • BlackThe mark, display type
  • CobaltPantone 293 C · Primary brand colour
  • White brownCream — grounds, CTAs
  • Main brownPantone 4695 C · Guidelines primary
  • Accent brownPantone 7517 C · Guidelines accent
  • GreenPantone 3500 C · Guidelines primary
  • ShinePantone 137 C · Guidelines secondary
  • PaperPage ground

Type

Typefaces

Helvetica Neue
Headers and subheaders, per the brand guidelines. Used across the label’s own communications.
Archivo
Display and interface on the web properties, where Helvetica Neue is not installed on every visitor’s machine. Open source, SIL OFL 1.1.
Newsreader
Long-form reading only. Open source, SIL OFL 1.1.

Display type is set tight — −0.03em tracking, 600 weight and up. Do not track it out.