Press kit
Everything needed to write about INNTW accurately, in one place, without having to email first.
Fact sheet
- Name
- INNTW
- Pronounced
- [PRONUNCIATION — e.g. “in-tew”]
- Stands for
- If Not Now Then When
- Founded
- 2025 (incorporated)
- Launched
- 2026
- Founder
- Theshantha De Silva
- Based
- Toronto, Ontario, Canada
- Category
- Apparel and creative studio
- Parent company
- Collide Brand Management
- Sells through
- Direct-to-consumer, online
- Team
- One — the founder
- @inntwproject
In one line
INNTW is a Toronto apparel and creative label whose name is a question — if not now, then when — and whose founder started it as the answer.
Boilerplate
Standard description
INNTW is an apparel and creative label based in Toronto, founded in 2025 by Theshantha De Silva. It makes small-run garments built around a single question, and works through INNTW Studios on brand, retail and campaign projects for others. Its six-month transformation project runs alongside the label, following a cohort of participants through a period of deliberate change and publishing what happens.
What it makes
Product
- Garments. Cut-and-sew and premium blanks — hoodies, long-sleeves, knit jerseys, five-panel corduroy caps. Released in drops rather than seasons.
- Objects. Time Keepers — hourglasses in five-minute, twenty-minute and one-hour turns. The brand argues that time is finite; these are that argument you can hold.
- Runs. Roughly 50 units per drop, quarterly. Restocks are the exception.
- Price. [PRICE RANGE] CAD at retail.
- Made in. Canada, Portugal and China.
Also
- Where the phrase comes from, and what INNTW claims — INNTW Origin
- The mark, its construction and usage rules — INNTW Lockup
- Client work and case studies — INNTW Studios